There truly is no comparison between active EMG's and conventional pickups. EMG's frequency response is shaped much differently. Conventional pickups typically exhibit a dry "peaky" frequency response, while EMG's have a much broader bandwidth that's better for harmonic pull-offs and chord definition. Individual notes have better presence and are dynamic. Playing styles are more pronounced and different techniques can be easily accommodated.

The pickup designs used by the guitar companies are simply old technology. They are easy to design and inexpensive to produce, so there isn't any incentive to improve them. The problem for the player is that those pickups are as outmoded as black and white TV. Until you've experienced playing an EMG equipped instrument, you'll never know how great your playing can be. By using an integrated preamp it's possible to achieve better results than when designing with magnets and wire alone. The internal preamp in each EMG Pickup assures quality of performance, full noise reduction, simplicity of installation, and much greater output.

Professionals all over the world rely on EMG for their performance in the studio and on stage. EMG's are being used for every kind of music, from Rock & Roll to Jazz. Even the best Country artists choose EMG because they need a great performance each and every time.